Happy Panda.
Challenge
Entering a saturated market of artisanal burger joints, where most brands follow the same aesthetic and use the same marketing message.
Year
2024
Segment
Alimentação e Bebidas
Project
Strategy and Visual Identity
Diagnosis
We identified an opportunity to build a brand with a strong cultural identity, connected to the urban, musical, and lifestyle worlds of young people.
Strategy
We positioned Happy Panda as a bold, authentic brand with plenty of attitude. The strategic approach sought to create an experience that went beyond the product, transforming the burger joint into a symbol of belonging for its community.
Result
The brand began to clearly set itself apart within the segment, strengthening its memorability and creating a communication strategy more aligned with the lifestyle of the audience it aims to attract.
Let's talk.
You don't have to have all the answers.
Tell us where your company stands today, and let’s work together to figure out what’s holding your brand back from reaching its full potential.
Clarity on the next steps
After our conversation, you’ll understand what challenges your brand faces, what opportunities exist, and which paths make sense for your current situation.
A hassle-free process
No endless forms or generic diagnoses. We start with a conversation to understand your business and your needs.
MESA BRUN™
Ready to bring more clarity?
For companies that need to grow with greater clarity, strengthen their market position, and build a brand aligned with their current market situation.